referral marketing Tag

How to Create a Profitable Customer Referral Program

Satisfied customers are a great asset to a business. If prompted and perhaps provided an incentive, they are likely to spread the good word about your business. And that’s why a lot of companies invest in customer referral programs. Banks are doing it. Insurance companies, online service providers, and even car dealers and dentists reward customers for referrals. In fact, for some companies, referral marketing proves to be the most successful avenue for acquiring new customers. According to Social Media Today,...