giveaway Tag

6 Tips to Leverage Reciprocity in Marketing

Several years ago, a popular movie titled, “Pay It Forward” had a predictable outcome. The young hero in the movie had an idea that he could start a movement by doing something nice for someone and then asking them to pay it forward by doing something nice for someone else (and telling that person to pay it forward too). Ultimately, his movement was successful and received national attention. This movie is a great example of the principle of reciprocity. And...

How to Organize a Giveaway: An SMB’s Guide

If you have ever attended a conference, large event, or a fundraiser, you have probably received a number of “giveaways” from the participants. And if you have been lucky enough to ever attend the “Oscars,” the giveaways total thousands of dollars. And all of the items in that wonderful baskets doled out to celebrities are “branded,” obviously – Gucci, Chanel, etc. As a small business owner, your giveaways will obviously be on a far smaller scale. But that does not mean...