gift certificates Tag

6 Tips to Leverage Reciprocity in Marketing

Several years ago, a popular movie titled, “Pay It Forward” had a predictable outcome. The young hero in the movie had an idea that he could start a movement by doing something nice for someone and then asking them to pay it forward by doing something nice for someone else (and telling that person to pay it forward too). Ultimately, his movement was successful and received national attention. This movie is a great example of the principle of reciprocity. And...

How to Use Discount Gift Cards In Your Marketing

Is there a way to delight your customers and grow your revenue simultaneously? Yes. It’s called gift cards marketing. Those eye-catching gift certificates and retail discount gift cards have been around for several decades. And there's a good reason for that: they still work amazingly well. Why Gift Cards Work Customers love a good freebie or a discount. So much so that they are becoming the preferred gift option for both purchasers and receivers. In fact, gift cards have been the number one...