brand equity Tag

How to Use Keller’s Brand Equity Model to Boost Your Brand

Today's economy is consumer-driven. "Hard sell" tactics are no longer working like a charm. On the contrary, most modern consumers have a strong aversion to paid advertising, and instead, favor brands recommended by their peers and community. But how do you get on one's radar? By building a recognizable brand, or more precisely – increasing your brand equity. What is Brand Equity? Shopify offers a great definition of brand equity: “Brand equity is a marketing term that describes a brand’s value. That value...