Marketing

6 Tips to Leverage Reciprocity in Marketing

Several years ago, a popular movie titled, “Pay It Forward” had a predictable outcome. The young hero in the movie had an idea that he could start a movement by doing something nice for someone and then asking them to pay it forward by doing something nice for someone else (and telling that person to pay it forward too). Ultimately, his movement was successful and received national attention. This movie is a great example of the principle of reciprocity. And...

How to Organize a Giveaway: An SMB’s Guide

If you have ever attended a conference, large event, or a fundraiser, you have probably received a number of “giveaways” from the participants. And if you have been lucky enough to ever attend the “Oscars,” the giveaways total thousands of dollars. And all of the items in that wonderful baskets doled out to celebrities are “branded,” obviously – Gucci, Chanel, etc. As a small business owner, your giveaways will obviously be on a far smaller scale. But that does not mean...

Corporate Social Responsibility Guide For SMEs

CSR. It stands for “Corporate Social Responsibility.” And most small business owners see it as something that companies like Coca-Cola do. The beverage giant has expanded its product base to include natural juices and soy beverages and set up fitness centers and exercise programs. They also have a goal of reducing its carbon footprint by 25% by 2020, through truck fleets that use alternative fuels. So, what is a small business supposed to do? It can’t compete with the “big boys.”...

How to Use Discount Gift Cards In Your Marketing

Is there a way to delight your customers and grow your revenue simultaneously? Yes. It’s called gift cards marketing. Those eye-catching gift certificates and retail discount gift cards have been around for several decades. And there's a good reason for that: they still work amazingly well. Why Gift Cards Work Customers love a good freebie or a discount. So much so that they are becoming the preferred gift option for both purchasers and receivers. In fact, gift cards have been the number one...