Marketing

How to Organize a Giveaway: An SMB’s Guide

If you have ever attended a conference, large event, or a fundraiser, you have probably received a number of “giveaways” from the participants. And if you have been lucky enough to ever attend the “Oscars,” the giveaways total thousands of dollars. And all of the items in that wonderful baskets doled out to celebrities are “branded,” obviously – Gucci, Chanel, etc. As a small business owner, your giveaways will obviously be on a far smaller scale. But that does not mean...

Corporate Social Responsibility Guide For SMEs

CSR. It stands for “Corporate Social Responsibility.” And most small business owners see it as something that companies like Coca-Cola do. The beverage giant has expanded its product base to include natural juices and soy beverages and set up fitness centers and exercise programs. They also have a goal of reducing its carbon footprint by 25% by 2020, through truck fleets that use alternative fuels. So, what is a small business supposed to do? It can’t compete with the “big boys.”...

How to Use Discount Gift Cards In Your Marketing

Is there a way to delight your customers and grow your revenue simultaneously? Yes. It’s called gift cards marketing. Those eye-catching gift certificates and retail discount gift cards have been around for several decades. And there's a good reason for that: they still work amazingly well. Why Gift Cards Work Customers love a good freebie or a discount. So much so that they are becoming the preferred gift option for both purchasers and receivers. In fact, gift cards have been the number one...