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How to Use Positive Reinforcement in Employee Training

What is the best way to motivate your team and encourage them to be more proactive when it comes to learning and professional development? There’s one great method often dubbed as “the most powerful leadership tool” and it is positive reinforcement. What is Positive Reinforcement? Positive reinforcement is the practice of giving a desirable or pleasant stimulus (reward) after a certain behavior, to reinforce its recurrence. It simple words it stands for strategic praising to encourage certain actions among your employees. However, positive...

How to Use Discount Gift Cards In Your Marketing

Is there a way to delight your customers and grow your revenue simultaneously? Yes. It’s called gift cards marketing. Those eye-catching gift certificates and retail discount gift cards have been around for several decades. And there's a good reason for that: they still work amazingly well. Why Gift Cards Work Customers love a good freebie or a discount. So much so that they are becoming the preferred gift option for both purchasers and receivers. In fact, gift cards have been the number one...