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How to Use Monroe’s Motivated Sequence for Speeches

Some people seem to be born with a gift for delivering great speeches. Think late Steve Jobs, Martin Luther King or most TED speakers you see performing on stage. But a natural talent for persuasion and public speaking are not the only prerequisites for making a grand speech. Good texts play an essential role. And you can learn how to craft these using Monroe’s motivated sequence. What is Monroe’s Motivated Sequence? It was the mid-1930’s. Alan Monroe, who began his teaching career...

How to Apply Equity Theory to Improve Employee Engagement

As adults, we all need to go to work. And there are quite a few motivators forcing us to get out of bed and head to the office every workday. We may be motivated by some external factors – praise from others, our paycheck, etc., and we may be motivated by internal factors – personal satisfaction for a job well done, the desire to perform well, even without recognition, etc. But according to John Stacey Adams, a behavioral psychologist who...

6 Tips to Leverage Reciprocity in Marketing

Several years ago, a popular movie titled, “Pay It Forward” had a predictable outcome. The young hero in the movie had an idea that he could start a movement by doing something nice for someone and then asking them to pay it forward by doing something nice for someone else (and telling that person to pay it forward too). Ultimately, his movement was successful and received national attention. This movie is a great example of the principle of reciprocity. And...

How to Use the Zone of Proximal Development Theory in Education

If educators know one thing for sure, it is that children learn at different rates. In fact, Benjamin Bloom, an educational psychologist, famous for his taxonomy of objectives, stated that the majority of kids can learn what is taught – it is not so much a matter of whether they can master a skill or content, it is a matter of how long it takes. And this sentiment was further explored in the ‘Zone of Proximal Development’ theory, formulated by...

How to Apply Social Learning Theory in the Classroom

Humans are social creatures, and most of our learning, especially in the early age, occurs by example. A small child watches her mother brush her own hair. She may actually observe this several times. Ultimately, the child takes her mother’s hairbrush and brushes her own hair, modeling her mother’s behavior as closely as possible, given her age and agility. This is just one example of social learning theory. What is Social Learning Theory? Educational and psychological professionals understand that learning is a...

What is Servant Leadership and How to Cultivate It?

There are “officially” 12 leadership styles that have been identified and described in detail, ranging from autocratic to transformational, charismatic, and beyond. One concept in leadership that is getting a lot of ‘press’ lately is servant leadership. Though this leadership theory was formed by Robert Greenleaf back in the 1970s, today it still has not lost its relevance. What is Servant Leadership? A definition of servant leadership is more than just a few words. It begins with a personal philosophy that a leader...

How to Organize a Giveaway: An SMB’s Guide

If you have ever attended a conference, large event, or a fundraiser, you have probably received a number of “giveaways” from the participants. And if you have been lucky enough to ever attend the “Oscars,” the giveaways total thousands of dollars. And all of the items in that wonderful baskets doled out to celebrities are “branded,” obviously – Gucci, Chanel, etc. As a small business owner, your giveaways will obviously be on a far smaller scale. But that does not mean...

Corporate Social Responsibility Guide For SMEs

CSR. It stands for “Corporate Social Responsibility.” And most small business owners see it as something that companies like Coca-Cola do. The beverage giant has expanded its product base to include natural juices and soy beverages and set up fitness centers and exercise programs. They also have a goal of reducing its carbon footprint by 25% by 2020, through truck fleets that use alternative fuels. So, what is a small business supposed to do? It can’t compete with the “big boys.”...

How to Apply Attribution Theory to Learning

It’s no secret that people have widely different learning styles. But what often escapes the instructors is how those preferences impact the learner’s ability to succeed in different settings. Because we all know how a single student can be majorly successful in one class or with one course, and totally fail with another one several months later. Attribution theory, proposed by social psychologists, can shed some light on how humans tend to attribute their success to specific traits or conditions. What...

8 Quick Strategies to Boost Student Engagement

wThe concept of student engagement has been a matter of discussion for decades. All of us remember sitting in classrooms with a teacher at the front, providing information, using a blackboard (more recently a whiteboard) to give some examples, and then asking us to practice what had just been taught with worksheets and homework. High achieving students always complied. Middle-of-the road students complied some or most of the time. And the low-achieving students complied minimally, if at all. Everyone got...