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How to Use Rhetorical Triangle For Better Team Communications

Every team needs to collaborate, communicate, solve problems, and make group decisions. As a leader, your job is to ensure that all of the above happens effectively and that all the projects are completed on time. But how do you persuade your team that a project is worthwhile, that it is necessary, and that you can lead them to successful completion? You may find that the solution lies in what is called the "rhetorical triangle." What is the Rhetorical Triangle? Put simply,...

How to Use Keller’s Brand Equity Model to Boost Your Brand

Today's economy is consumer-driven. "Hard sell" tactics are no longer working like a charm. On the contrary, most modern consumers have a strong aversion to paid advertising, and instead, favor brands recommended by their peers and community. But how do you get on one's radar? By building a recognizable brand, or more precisely – increasing your brand equity. What is Brand Equity? Shopify offers a great definition of brand equity: “Brand equity is a marketing term that describes a brand’s value. That value...

4 Postulates of Information Processing Theory For Educators

Memory is a tricky process. We can easily remember the multiplication tables, learned in the 3rd grade. But we can struggle remembering about a dentist appointment we scheduled a couple of weeks ago. This peculiar tendency is actually called information processing, and there’s an entire theory built around it. As an educator, it’s well worth knowing some of its key concepts. What is Information Processing Theory? In short, information process theory is a thesis that speaks to how we conceive and convert...

What is a Summative Assessment?

All of us remember those chapter tests and final exams we had to take back in the school day. And we remember that they were big parts of our grades. What we didn’t know at the time is that they were called “summative assessments”. But today, organizing these is part of your job. So let’s dig a bit deeper into the subject, shall we? What is a Summative Assessment A summative assessment is any method that teachers or trainers use to evaluate student...

4 Counterproductive Behaviors Team Leaders Must Address

Not every employee is a superstar. And not every employee is a superstar every day. Normally, some people may slack occasionally. But if such tendencies are left unaddressed, this mild disengaged can grow into consistent counterproductive behaviors. And here things get problematic: “State of the American Workplace” study found that only about 33% of workers are consistently engaged while at work. The rest are either just somewhat engaged or have behaviors that damage the productivity of others. Team leaders need to...

The Subtle Art of Flattery in The Workplace

Does flattery have a place in the office? Does it motivate people to improve their performance? Is someone more likely to provide favors to someone who has used flattery? Or, does flattery simply lead to derisive thoughts and eye-rolling? That's a bit bucket of questions we are about to answer in this post. Despite the common belief, flattery can be more effective and constructive than many people might imagine. However, there are risks involved in using this technique, and in some...

How to Become a Better Facilitator

Facilitator. It's a common buzzword in the corporate world, especially in the contexts of organizational goals and employee effectiveness. But what is a facilitator? We can look at the Oxford Dictionary facilitator definition. It’s short and simple: “A facilitator is a person or thing that makes an action or process easy or easier.” This is a good start, but, in the workplace, that definition has more far-rearing implications that we are going to explore in this post. The Role of the Facilitator at...

How to Create a Profitable Customer Referral Program

Satisfied customers are a great asset to a business. If prompted and perhaps provided an incentive, they are likely to spread the good word about your business. And that’s why a lot of companies invest in customer referral programs. Banks are doing it. Insurance companies, online service providers, and even car dealers and dentists reward customers for referrals. In fact, for some companies, referral marketing proves to be the most successful avenue for acquiring new customers. According to Social Media Today,...

6 Steps to Set Up Employee of the Month Program

Employee engagement is closely tied with with regular recognition. Here’s proof: 84% of highly engaged employees say that they received recognition for the last time when they delivered superior work compared to only 25% of actively disengaged employees. Feeling that your team isn’t doing their best work lately? Perhaps, you’ve been taking them for granted for quite awhile and it’s time to change that with an Employee of the Month Program. Why You Should Start an Employee of the Month Program Disengaged...

How to Use Monroe’s Motivated Sequence for Speeches

Some people seem to be born with a gift for delivering great speeches. Think late Steve Jobs, Martin Luther King or most TED speakers you see performing on stage. But a natural talent for persuasion and public speaking are not the only prerequisites for making a grand speech. Good texts play an essential role. And you can learn how to craft these using Monroe’s motivated sequence. What is Monroe’s Motivated Sequence? It was the mid-1930’s. Alan Monroe, who began his teaching career...