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How to Become a Better Facilitator

Facilitator. It's a common buzzword in the corporate world, especially in the contexts of organizational goals and employee effectiveness. But what is a facilitator? We can look at the Oxford Dictionary facilitator definition. It’s short and simple: “A facilitator is a person or thing that makes an action or process easy or easier.” This is a good start, but, in the workplace, that definition has more far-rearing implications that we are going to explore in this post. The Role of the Facilitator at...

How to Create a Profitable Customer Referral Program

Satisfied customers are a great asset to a business. If prompted and perhaps provided an incentive, they are likely to spread the good word about your business. And that’s why a lot of companies invest in customer referral programs. Banks are doing it. Insurance companies, online service providers, and even car dealers and dentists reward customers for referrals. In fact, for some companies, referral marketing proves to be the most successful avenue for acquiring new customers. According to Social Media Today,...

6 Steps to Set Up Employee of the Month Program

Employee engagement is closely tied with with regular recognition. Here’s proof: 84% of highly engaged employees say that they received recognition for the last time when they delivered superior work compared to only 25% of actively disengaged employees. Feeling that your team isn’t doing their best work lately? Perhaps, you’ve been taking them for granted for quite awhile and it’s time to change that with an Employee of the Month Program. Why You Should Start an Employee of the Month Program Disengaged...

How to Use Monroe’s Motivated Sequence for Speeches

Some people seem to be born with a gift for delivering great speeches. Think late Steve Jobs, Martin Luther King or most TED speakers you see performing on stage. But a natural talent for persuasion and public speaking are not the only prerequisites for making a grand speech. Good texts play an essential role. And you can learn how to craft these using Monroe’s motivated sequence. What is Monroe’s Motivated Sequence? It was the mid-1930’s. Alan Monroe, who began his teaching career...

How to Apply Equity Theory to Improve Employee Engagement

As adults, we all need to go to work. And there are quite a few motivators forcing us to get out of bed and head to the office every workday. We may be motivated by some external factors – praise from others, our paycheck, etc., and we may be motivated by internal factors – personal satisfaction for a job well done, the desire to perform well, even without recognition, etc. But according to John Stacey Adams, a behavioral psychologist who...

6 Tips to Leverage Reciprocity in Marketing

Several years ago, a popular movie titled, “Pay It Forward” had a predictable outcome. The young hero in the movie had an idea that he could start a movement by doing something nice for someone and then asking them to pay it forward by doing something nice for someone else (and telling that person to pay it forward too). Ultimately, his movement was successful and received national attention. This movie is a great example of the principle of reciprocity. And...

How to Use the Zone of Proximal Development Theory in Education

If educators know one thing for sure, it is that children learn at different rates. In fact, Benjamin Bloom, an educational psychologist, famous for his taxonomy of objectives, stated that the majority of kids can learn what is taught – it is not so much a matter of whether they can master a skill or content, it is a matter of how long it takes. And this sentiment was further explored in the ‘Zone of Proximal Development’ theory, formulated by...

How to Apply Social Learning Theory in the Classroom

Humans are social creatures, and most of our learning, especially in the early age, occurs by example. A small child watches her mother brush her own hair. She may actually observe this several times. Ultimately, the child takes her mother’s hairbrush and brushes her own hair, modeling her mother’s behavior as closely as possible, given her age and agility. This is just one example of social learning theory. What is Social Learning Theory? Educational and psychological professionals understand that learning is a...

What is Servant Leadership and How to Cultivate It?

There are “officially” 12 leadership styles that have been identified and described in detail, ranging from autocratic to transformational, charismatic, and beyond. One concept in leadership that is getting a lot of ‘press’ lately is servant leadership. Though this leadership theory was formed by Robert Greenleaf back in the 1970s, today it still has not lost its relevance. What is Servant Leadership? A definition of servant leadership is more than just a few words. It begins with a personal philosophy that a leader...

How to Organize a Giveaway: An SMB’s Guide

If you have ever attended a conference, large event, or a fundraiser, you have probably received a number of “giveaways” from the participants. And if you have been lucky enough to ever attend the “Oscars,” the giveaways total thousands of dollars. And all of the items in that wonderful baskets doled out to celebrities are “branded,” obviously – Gucci, Chanel, etc. As a small business owner, your giveaways will obviously be on a far smaller scale. But that does not mean...